K-beauty: brands, markets, intelligence · Seoul
주식회사 케이월드미디어
Korean beauty, built for the markets it hasn't reached yet.
Strategy, activation, and intelligence, from Seoul to Europe, the Gulf, and Africa.
ScrollThe group
Kworld Media is a group headquartered in Seoul, Republic of Korea. Founded in 2019, Kworld Media builds and operates companies that connect the Korean beauty industry with markets it has historically underserved.
The group works across Europe, the Gulf, and Africa, spanning brand strategy, retail activation, and market intelligence. Each company operates independently, with its own team, clients, and mandate.
Our companies
AGASKIN is a K-beauty creative and activation agency. AGASKIN works with Korean beauty brands on market entry, retail partnership, and consumer experience across Europe, the Gulf, and Africa. The agency handles brand strategy, retail and distributor introductions, launch activation, and event production, operating from Seoul with local entities in the United Kingdom, France, and the United Arab Emirates.
agaskinbeauty.comAGASKIN LABS is a global beauty intelligence and consulting firm. AGASKIN LABS provides research, market analysis, and product development advisory for brands entering or expanding within the Korean beauty category, and for international companies seeking to understand how the Korean industry operates. Korea Unlocked operates under AGASKIN LABS.
theagaskinlabs.comClients
Vision
Korean beauty spent its first decade proving it could travel and its second becoming a global category. Its next decade will be defined by the markets it has not yet served properly.
Kworld Media is built around that conviction. The group's companies work in Europe, the Gulf, and Africa because those markets have been treated as secondary by an industry that has not yet built for them.
Founder Fama Ndiaye describes this as the third wave of K-beauty.
What we do
Kworld Media is the contracting entity for the group. Client engagements are contracted through Kworld Media or the relevant local entity, and delivered through the group's operating companies, AGASKIN and AGASKIN LABS.
Strategy and execution for Korean beauty brands entering Europe, the Gulf, and Africa.
Retailer and distributor partnerships, negotiation, and category development.
Launch events, masterclasses, pop-ups, and consumer experience across Seoul, London, Paris, and Dubai.
Research, market analysis, and advisory for brands and groups entering or expanding within the Korean beauty category.
Co-creation and product development advisory with Korean manufacturers.
Creator networks, content production, and influencer activation across launch markets.
The group maintains operating entities in the Republic of Korea, the United Kingdom, France, and the United Arab Emirates. That structure exists so that a Korean brand entering Europe or the Gulf works with a locally incorporated partner rather than a foreign contractor.
Kworld Media sets group strategy and allocates capital across its companies.
Markets
Leadership
Fama Ndiaye is the founder and Chief Executive Officer of Kworld Media. Franco-Senegalese and based in Seoul since 2017, Fama Ndiaye has spent two decades in the beauty industry, with a focus on inclusivity as commercial strategy.
Fama Ndiaye's work has been recognized across Korea, Europe, the Gulf, and Africa, with coverage in Korea Times, Dazed Beauty, and Allure.
Contact